Self Promotion: Research!

Self promotion is a very important aspect in any art-person’s life nowadays. As I spoke about it here, you have to put your foot through this industry’s door somehow, and self promotion is probably the best way to do it, as long as you’ve got a good plan and concept. Before I went ahead to try and come up with an idea for my own promo, I had a look at what other people are doing and took inspiration from that. Here are a few of my favourite things I’ve found on Google!

http://desktopmag.com.au/project-wall/self-promo-mailer/
http://cargocollective.com/Yerevandilanchian/Self-Promotion
http://www.creativebloq.com/self-promotion/how-make-perfect-exhibition-take-away-61515116
http://blog.newspaperclub.com/category/illustration/page/2/
http://cargocollective.com/Jordanharrisonreader/Self-Promotion-Pack

I looked at loads more, but these are probably my favourites. It’s also very interesting to look at the visual identities behind these self-promo packs; it just reiterates that overall visual identity is very important. From looking for examples I’ve learned that self promotion doesn’t need to be dry and formal, it can be light-hearted and fun, it’s just crucial that your personality shows through, which means that almost no self-promo packs will be the same between individuals (unless someone blatantly copied someone else).

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