Logotypes are something I’m not exactly experienced in. I have done a few in the past for myself and fairly recently one as a commission, but I still lack a lot of knowledge in the subject. To make a good, attractive logotype for my mock app was quite the challenge. Seeing as the application is about cemeteries and history, you immediately might think of a headstone or a cross or something of the nature, but that’s too blatant. To equal out the quite heavy and rich design, I decided to go the route of something simple and minimalistic.
After sketching for hours panned over a couple of days, I still wasn’t there, so I took a bit of a break and started again fresh. I thought very hard about what logos I’ve liked in the past and ones that I did not enjoy looking at. This has brought me to the realisation that the most simple but creative ones were my favourite.
Most of my previous ideas were mashing up the letters for Magnificent Seven into one thing, but making them look really fancy and swirly. After all, old cemeteries give off a sort of fancy, elegant vibe somehow. But it wasn’t really working. Also considering the fact that this was for an application, which is in the current day and age, I started thinking more towards modern day aesthetics. And I came up with a slightly trippy, but good looking logo. It has the letter M and the number 7 in it, and it’s pretty illustrative in a minimalistic way. It’s only some lines really, but there’s a couple things you can see in there aside from the letter and number. The 7 is designed specifically to look like a cross, and the “legs” of the M form pillars, much like the gates of cemeteries. The top bit of the 7 goes all the way across the “pillars”, creating the image of a proper fence/gate. I added green to the pillars in one of my experiments and it looked like it was a hedge. Safe to say I am quite proud of myself.