The project I have chosen for D&AD is the Nationwide one. The aim of the project is to create a data-driven content to engage an audience with a subject that is widely feared – FINANCES.
There is a cool new thing happening called Open Banking, which is innovative and should be really good for people who use banks as it should and might provide some needed insights into finance management, financial services and such.
This project is for the general public, for people to engage with and be informed when they would otherwise not care about data or even be discouraged from looking at it. This is just a short resume of the project mainly for myself to outline what is going on in this dept.