While looking at the Hothouse tumblr, I noticed quite a few crucial mistakes being done in both the posting and the coding of the website.
There were pages that did not have any content aside from the word “test” in them, but were named after studios or professionals that we had sessions and/or talks with, for some reason. There was no indication what the purpose of these pages was at all. There were other pages that were meant to have different things in them but ended up having the same content as a different page but on a different layout, or pages that weren’t updated since probably last year.
The social media link buttons were not utilised at all, leaving out a really good way to interconnect all channels with each other.
There were many long posts that were taking up over half the screen space and the tagging for every post was just broken – using a # and an @ in the same tag, and words without spaces as tags. The tagging system on Tumblr is slightly different than that on Instagram or twitter – to @someone, you do it in the caption of the post or type it in without an @ in the tag section, and to use hashtags you need to put in separate, spaced keywords, so for example you shouldn’t put in “graphicdesign” but rather “graphic design” to fully utilise the tag system. After all, in the search bar on the top of the website’s dashboard, a user will be looking for content by using the normal word system rather than short snappy hashtags.
So I have fixed all of these issues: inserted breaks in the long text posts, fixed the tagging where I could and tagged new incoming posts appropriately, fixed the pages by deleting or hiding ones without content and edited ones that had old or unused content in them and made full use of the social media interconnection buttons.
The only thing I could not do on the Tumblr was creating an archive as it was asked of me, but not because I don’t know how to or out of laziness – you can’t do that on tumblr as it has an auto archive system. Everything you upload ends up in an easy-view archive tab where you can quickly scroll to the first posts (granted that the blog hasn’t been running too long). There is no other way to set up an archive on Tumblr except for creating a new page and uploading content there on a custom-made layout, but that is both time consuming and unnecessary because every single tumblr blog has a built-in archive button and section from the very start.